I’m Luca Miniucchi and I’m an Italian designer specialised in UX/UI design, Motion graphics and Low-code development.
I have 5 years of experience and I thrive working on projects that concern sustainability, innovation, climate and social issues.
At this stage I investigate the project needs. I start to figure out what solutions are possible and the timing of the work based on the budget and technical limitations.
Through questionnaires, I analyze the product goals and test initial assumptions.
I define who the actual / potential users are and understand important characteristics such as their demographics, goals, interests, needs.
I analyze the competitors' solutions and take inspiration from the best companies in the industry. This process is called Benchmarking.
I delve into how users might interact with the product and I map out all the User flows and scenarios.
Based on the data collected I design the first drafts and the wireframes of the app / website / SaaS.
I create the Brand identity from scratch or perform a restyling: logo, fonts, graphic elements, palette, communication strategy, tone of voice.
I propose a visual design and apply it throughout the product in a consistent and pleasing way. I create the User Interface and review it with the stakeholders.
At the end of this phase I create highly realistic Prototypes or Mockups. This will be useful for handover to developers and for user testing sessions.
I test the prototype with the real / potential users.
By doing this I collect additional data to refine the product and the design.
I keep giving support to POs and devs to clarify any UX/UI questions about micro-interactions, corner cases, accessibility and usability.
We enjoy the result and we figure out how to further improve the product, adding features and staying competitive in the market.