Approach and Methodology

When it comes to Logo design I always like to ask clients to complete a short survey, if possible. This allows me to grasp some useful insights and information.

I usually ask for:

• Keywords related to the desired aesthetics
• Main applications of the logo
• Color preferences
• Other useful details

In this way I’m more efficient since the start and I include the client in the process. This results in an improved final result and the creation of a good relationship.

The Village People

In this case I participated to a Logo design contest on 99Designs.com. The client was a new independent up and coming pub group, with a focus upon the community, the environment and social challenges.

According to their brief they were looking for a simple but effective proposal. Thus I proposed an impactful, fresh, energetic logo.

My design arrived along the finalists and I was happy of it.

Igetecma

A friend of mine asked me to restyle the logo of her dad’s engineering institute. I was happy to work on this since Igetecma it’s an important insitute specialised in materials and geophysics.

With my proposal I wanted to communicate 3 main aspects of the institute:

• Solidity
• Quality
• Professionalism

Fairbridge

Fairbridge is an interesting and socially committed Colombian startup. Its mission is to commercialise the consumption of healthy sustainable products.

I worked on different proposals to highlight the following aspects:

• Social and environmental impact
• Local approach and sustainability
• Multiculturality and fair trade

As final logo the clients selected a mix of different proposals. You can see it online on their website :)

Daniele Surdo

During the restyling of an old website I had the chance to restyle the old logo too. I asked my client to give me some keywords and based on them I made a proposal.

My client went crazy for it, to the point he made t-shirts with the logo printed on them :D